• AdExchanger: CEO Apprendi on Brand Marketers, Integrating Acquisitions and the Competitive Set

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    January 4, 2012

    Joe Apprendi is CEO of Collective, an online advertising technology and services company.

    As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today.

  • Collective's Headquarters Featured in Business Insider

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    January 3, 2012

    Photos of Collective's New York City headquarters are featured in Business Insider Advertising. Collective moved from Madison Avenue to its new office on Park Avenue in March 2011. To view the photos, please visit Business Insider Advertising. 

  • Collective Introduces Ensemble

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    Full Integration of Tumri and Oggifinogi Products and Operations Gives Way to Comprehensive Audience Platform for Brand Marketers

    NEW YORK, Nov 30, 2011 -- Collective, a full service provider of media and technology solutions for display and video advertising today released Ensemble(TM), its new technology platform designed to service brand advertisers seeking a complete buy-side audience platform and services solution. The full integration of recently acquired Tumri and Oggifinogi products and operations into a single business unit allows advertisers to leverage rich media and dynamic creative optimization, powered by Collective's AMP(R) audience data and media platform.

    "The integration of Tumri and Oggifinogi into the Ensemble platform coupled with key leadership appointments makes it possible for Collective to help advertisers deliver rich, video-enabled and optimized creative to audiences at scale," said Joe Apprendi, CEO, Collective. "We're enabling brands to intelligently connect with consumers across the entire spectrum of online display advertising with a truly integrated technology suite versus reliance on multiple third party vendors."

  • CEO Joe Apprendi Among Silicon Alley 100

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     October 5, 2011

    New York City had a break out year in 2011, riding a wave of tech enthusiasm to heights it's never seen before.

    Right now, New York, or as it's often called, Silicon Alley, is home to one company with a billion dollar valuation — Gilt Groupe — and 28 others with valuations of $100 million or over.

  • Collective Named One of Most Valuable Internet Startups in New York

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     October 3, 2011

    Business Insider named Collective one of New York's most valuable Internet startups. Collective shares the esteemed company of companies such as Foursquare, Tumblr, and Gilt. 

    To view the full list and read more about Collective, visit Business Insider SAI. 

  • Figaro Digital: Online video advertising -- the new rules of engagement

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     September 30, 2011

    Collective's latest bi-annual report into the online video advertising industry shows that the market is continuing to mature at a rapid pace, with increased campaign budgets marking progress.

    The outlook for the industry remains strong: 62% of 140 media buyers surveyed say they expect their VoD (Video on-Demand) spend to grow by 25% or more over the next six months, as confidence among advertisers increases.

  • Display Advertising Shifts From Direct Response To Branding Media

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     September 30, 2011

    Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response.

    Most planning to buy media in display look toward clicks, impressions and conversions to measure performance. But the more important metrics often point to return on ad spend, online searches for brand names, product recall, and sales.

    There is evidence through recent campaigns from brands like Sealy and Animal Planet, along with research from Collective, that online display advertising continues to shift from a direct-response form of advertising to branding media.